A SENSE OF WONDER

ABOUT US

LUREPÅ®

We've experienced the challenges of being a medical family, confronting uncertainties, surgeries, and risks that no one should have to endure, and not just once, but multiple times.

Driven by our own experiences, as well as those of our friends and family, we felt compelled to drive change.

Since 2021, we have been on a mission to reimagine care, transforming the hospital experience and the need for adaptive clothing and products one product at a time.

Our commitment is truly encapsulated in our slogan, as we believe that’s when we are making a significant impact.

Intentional Design

We design with purpose. Our products solve real problems using simple designs and authentic materials.

Quality First

We obsess over the details and strive to deliver the best products at the best prices, every time.

Customer Care

We're always on your side: keeping our loyal customers happy is our top priority and number one goal.

BEHIND THE SCENES

What's in a Name?

At LUREPÅ®, every detail is thoughtfully considered - right down to our name and slogan. 

LUREPÅ® is a combination of letters: 'lure på'. Lure på in Norwegian means wonder. If you are curious on how to pronounce our name, we got you covered: click here!

Looking back, it perfectly sums up the mix of emotions we felt during our time at the hospital. It's hard to put into words, but when you find yourself in a hospital, faced with devastating news, there's a lingering sense of wonder. It's the kind of wonder that makes you think about how to heal something broken or protect the ones you love. And if you take a step back and observe, you'll be amazed by the incredible individuals you encounter. It's a feeling of astonishment mixed with admiration, inspired by something beautiful, unexpected, and unfamiliar—this is where wonder resides. Why? Because you don't know their story, the news they've received or delivered that day, or the magnitude of their struggles. Yet, you see their unwavering presence and their tireless efforts with everything they have. Parents, children and all of the hospital staff gave us a sense of wonder. We thank you for all of the beauty you are.

LUREPÅ® is our adult-branded line and WONDER BY ​LUREPÅ® is our child-branded line. We like to think our LUREPÅ® brand is supportive of parents, caregivers and adult patients and that our WONDER BY​ LUREPÅ® brand is supportive of children.

We trust you will see how it's in the little things that make our products different. It could be the accessibility or comfort of a garment, the togetherness implied in our notebook, massage ball packages or the unique stitching showing how unique and special each of us individually are. We're all about those fine details!

OUR SLOGAN

"You make me smile", perfectly encapsulates our mission and we hope you catch the bug of wanting to make others smile too. That particular smile, the one that defies description but holds immense power, is what we aim to cultivate. So here's to celebrating wonder, joy, and the power of a smile with LUREPÅ®!