Hero Collection – Lurepa

INNOVATIVE | CREATIVE | TOGETHER

HERO COLLECTION

Designed for Everyone. Inspired by Care.

The Hero Collection brings together products created to offer comfort, encouragement, and a sense of recognition — for anyone moving through moments of care, challenge, or transition.

Branded as Hero, these designs live across both LUREPÅ® (adult collection) and Wonder by LUREPÅ® (children and teen collection), reflecting our belief that strength, support, and dignity are universal.

When our child was hospitalized, we encountered everyday heroes, and we recognized our child as a hero for enduring their challenges. Inspired by this experience, our founder sketched the 'hero' print, knowing it would eventually find its purpose.

Searching for a Teddy Bear Specifically Designed for Hospital Use? WE understand why.

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What the Hero Collection Represents

Hero is not a role — it’s a feeling.

It’s the quiet courage it takes to show up.

The care offered to others.

The resilience carried through hard days.

The glimmers of light found along the way.

This collection was shaped by our lived experience and inspired by medical staff and fellow medical families who showed us that encouragement doesn’t need to be loud to be meaningful.

Designed With Intention

Hero Collection products are thoughtfully designed to support comfort and ease in real life — whether in care environments or everyday settings.

Depending on the product, designs may include:

No adaptive features
Partially adaptive features
Fully adaptive features
Care-informed details that prioritize comfort and function

Adaptation is considered where it adds value — without compromising dignity, style, or simplicity.

Thoughtful, Inclusive, and Intentional

The Hero Collection is intentionally:

Age-inclusive

Gentle in tone and design

Free from forced positivity

Appropriate across care and everyday settings

Some products may feel playful and imaginative, while others are understated and calm — allowing individuals to choose what feels right for them.

More Than a Product

Hero Collection pieces are not about labels or expectations.

They are reminders:

You are seen
You are supported
You are not alone

Whether used by patients, caregivers, family members, or supporters, each product carries the intention of acknowledgment and care.

How the Hero Collection Fits Within Our Products

The Hero Collection complements our other collections by extending support beyond patient-only experiences:

Newborn baby wrapped in a Wonder by Lurepa blanket with a pacifier, held by an adult in an indoor setting.

Wonder by LUREPA®

Focuses on comfort and coping for children and teens

LUREPA®

Focuses on dignity and comfort for adult patients

Hero Collection

Encouragement-forward designs that live across both collections

Together, they create a cohesive ecosystem of care-inspired products.

ADAPT | INSPIRE | PROVIDE COMFORT | CREATE SMILES

© 2026 Lurepa